We Leverage Our Deep Operating & Investing Experience to Help Founders Succeed

Our Experience

Our expertise extends across a diverse range of climate tech sectors, a variety of functions, and different stages of development.

Operating Experience

INVESTING Experience

Venn Diagram overview of the companies that Virta Ventures' team has both operating and investing experience in

Our Team

We are a nimble core team of partners supported by a network of expert advisors.

RUSSELL SPROLE

FOUNDER AND MANAGING PARTNER

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Russell is the Founder and Managing Partner of Virta Ventures. He has over 15 years of operating and investing experience across climate tech sectors and business models. He has invested in over 60 early stage companies over the past six years.‍


Most recently, Russell was one of the first employees and CFO at Full Harvest, the leading B2B marketplace for produce in North America. At Full Harvest, he helped scale the company from 5 to over 60 people and the company raised over $45 million in capital.‍


Prior to Full Harvest, Russell was VP of Business Development and Business Operations at RePower through its successful sale to Soligent and VP of Strategy of Product at Admirals Bank, focused on the bank’s rapidly growing solar and home improvement lending business. Russell also led FP&A and Sales Operations at Stem (NYSE: STEM) during a critical early growth period for the company, which debuted on the public markets in 2021.‍


Russell began his climate tech career at SunPower, where he developed and financed hundreds of megawatts of solar across all three business lines - utility, commercial, and residential.‍


Russell holds an MBA from Wharton Business School, a BA from Yale University, and is a CFA Charterholder.

history

VIRTA VENTURES

Founder, Managing Partner
2022 - Present

FULL HARVEST

Advisor, CFO
2018 - 2023

Angel investing

Investor
2015 - Present

stem

Manager, Strategic Projects and FP&A
2014 - 2015

sunpower

Manager, Financial Products
2011 - 2014

PARTNERS AND ADVISORS

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PATRICIA TANG

Investor

Patricia joins Virta Ventures from secondhand apparel marketplace ThredUp’s New Ventures team where, as a PM, she led zero-to-one strategy and platform development for ThredUp’s B2B resale platform, Resale-as-a-Service (RaaS). Previously, Patricia was on the investment team at Amino Capital ($1B early-stage fund, Midas List #10) and a strategy consultant at PwC Strategy&. Patricia holds a triple-major Bachelors degree in Applied Math, Economics, and Music from Northwestern University, and is pursuing an MBA at The Wharton School. 

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GARRETT GOLDBERG

VENTURE PARTNER

Garrett brings over a decade of venture investing and operating experience. He is currently a co-Founder and General Partner at Potion Capital in Paris. Recently he was COO of Wellplaece, a healthcare procurement marketplace. Prior to that, Garrett was a Partner at Bee Partners, where he focused on marketplace and SaaS based climate tech investments. He served on the boards of Knowde, Super.com, Florence Healthcare, InnerPlant, Jitsu, and others, working alongside top tier Silicon Valley investors. An entrepreneur at heart, Garrett has worked in professional sports, real estate development, and technology. Garrett holds an undergraduate degree from Stanford and a MBA from the Foster School, at the University of Washington.

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FARLAN DOWELL

OPERATING PARTNER

Farlan brings 20+ years of B2B SaaS sales leadership to the table, having guided multiple companies on the journey from $0 to $10M in ARR. Farlan previously worked with Russell at Full Harvest. Over the last few months, he has been working with Tyba, helping them refine their process and close key deals. Farlan has a Business and Information Systems degree from St. Francis Xavier University.

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DAVID BILL

OPERATING PARTNER

David brings over 25 years in technology leadership across a diverse array of startups and companies, including ExactTarget (acquired by Salesforce for $2.5B) and Virta Health ($2B valuation). David worked with Dave Samuel and Josh Felser way back in 1997 to build Spinner (acquired by AOL for $320MM). David is also Founding Advisor and CTO to Freestyle Capital and is currently an Expert in Residence at First Round Capital. David's deep experience will come in handy during technical diligence and ongoing company support.

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WINTER MEAD

SENIOR ADVISOR

Winter is the Founder and Managing Member of the investment firm Coolwater Capital, which exclusively focuses on emerging managers and technology investments. Coolwater has helped launch over 175 emerging managers, establishing strong ties and trust with these managers, who form the foundation of the Coolwater community. Winter is also the author of "How To Raise A Venture Capital Fund". Prior to Coolwater, he played a key role in an evergreen investment fund at SAP, co-founded the LP transparency movement called #OpenLP, and served on the committee for the Institutional Limited Partners Association (ILPA), which sets the standards for the private equity industry. Winter's extensive experience includes private equity and venture capital roles in San Francisco, institutional fund investments, direct technology investments, and angel investing. He also served as junior faculty at Stanford Graduate School of Business, holding degrees from the University of Oxford and Harvard University.

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LEE HOFFMAN

Advisor

Over the past 18 years, Lee has co-founded and managed technology for companies as diverse as Time Warner, Razorfish Studios, and Terabolic, Inc. Most recently, Lee co-founded and served as CEO of Veri, a venture-backed NY mobile startup that in 2018 was acquired by The Knot. Lee has a BA in Computer Science from Brown.

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ALEX MITCHELL

Advisor

Alex was recently Senior Vice President of Unlocking Innovation (incubation services) at Los Angeles Cleantech Incubator. Deployed LACI’s $5M Impact Fund I and raised and deployed LACI’s $6M nationwide Cleantech Debt Fund. Previously: Stellantis (Peugeot SA), World Economic Forum, Coda (EV startup), Toyota & McKinsey. Alex has a BA from Stanford and MBA from Wharton.

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CHARLIE WARREN

Advisor

Charlie founded and built Convex into the leading commercial contractor sales platform in the world. He has over 10 years of experience in building data, energy analytics and enterprise software. Charlie holds degrees from MIT, Harvard and Bowdoin and has been featured by The Wall Street Journal, Forbes, and the U.S. Department of Energy.

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SCOTT PINIZZOTTO

ADVISOR

Scott is an early stage climate tech venture investor. Scott has 20+ years of experience defining, developing and launching new products and services in energy, sustainability and consumer products industries. Scott has a BS in Mechanical Engineering from Penn State and MBA from UC Berkeley, Haas.

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EYAL ZURR

Advisor

Eyal brings +10 years of experience in startups (as a founder and senior executive), he has expertise in strategic partnerships, go-to-market (GTM) strategies, and product-led growth (PLG) methodologies, helping startups refine and execute growth initiatives aligned with their unique market opportunities. Eyal has worked closely with companies to develop scalable partnership programs (across channels, system integrators, ISVs, and more) and optimize PLG strategies to drive user acquisition and retention. Eyal is currently VP of Partnerships at Guidde and was previously Director of Global Strategic Alliances at Monday.com for over five years.

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DAN WILNER

Advisor

Dan Wilner specializes in transforming how companies articulate their mission and value. With extensive experience in high-level communications, Dan has supported startups in raising over $455 million through strategic speechwriting, pitch materials, and media relations. His expertise spans diverse sectors, including climate, AI, healthcare, fintech, and media, with a proven track record of crafting compelling narratives for early-stage companies.

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our approach

We support the growth & development of our portfolio companies by offering founders tailored support at the earliest stages of company building.

Coaching

We draw on our extensive industry experience to provide critical guidance and coaching when founders need it most.

Network Introductions

We leverage our network to make valuable introductions that support the growth of our founders and their companies.

Cross-Portfolio Collaborations

We foster introductions between our founders, encouraging collaborations and partnerships across our portfolio.

our focus

We have spent years refining our investment process and criteria. Today, we focus most of our investments on companies that match this profile.

stages

Pre-Seed / Seed

verticals

climate tech

customer segments

b2b; b2b2c

INDUSTRIES

Energy; transportation; built environment; sustainable agriculture

CHECK SIZE

$200-400K

BUSINESS MODELS

SaaS; marketplace; fintech; business model innovation

COMPANY LOCATION

U.S. PREFERRED

LEAD/BOARD SEAT

NO (ALTHOUGH WE MAY "LEAD" A PRE-SEED) / NO

TARGET INITIAL OWNERSHIP

2%+

If you are a founder building an impactful equity-light climate tech business but you don't exactly fit into these boxes, we still want to hear from you.

Working on an equity-light climate tech solution?

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